Fatboy Slim is known for great music videos (my previous favorite was Christopher Walken in “Weapon of Choice”). The latest – the video for “That Old Pair of Jeans”, off of the forthcoming The Greatest Hits: Why Try Harder is addictive and wonderful overall. It features comedian Chris Bliss interpreting the song through juggling (an awesome concept indeed).
The first time you watch the video, you’ll notice its coolness and smile at the end.
The second time you watch the video, you’ll notice some of the little things you didn’t notice the first time.
The first time you listen to the song while standing, you’re going to dance. Trust me.
The fourth through tenth through x times you watch it, well, that’s your own thing.
Here it is:
A couple more notes about why I think this is such a great idea:
- Though I really dislike MySpace in general for their bad design, it’s useful to a band because they can see exactly how many people have watched the video.
- The video itself is creative in a bunch of ways, and its release on MySpace is appropriate. The video has a informal (almost amateur) feel to it; it seems to me that a similar effect could have been produced if the directors gave 10 people in the room video cameras and had them shoot. That’s the kind of thing that social sites that allow video like MySpace and, even better, YouTube are great at doing.
- Making stuff available for free is good. (check out the podsafe music network for more cool streaming stuff)
Argh. It’s stuck in my head.
UPDATE: Tor reminded me through a post that I don’t have to send you over to that oh-why-is-it-so-popular site to watch the video. Now you can watch it right here!